🙋🏼‍♀️ Dearest you,

I’ve been thinking about the origins of mental concepts and why they matter.

Let’s take the notion of normalcy as an example. This idea that there is such a thing as normal, is purely an invention. Want to know how that happened? Read this book. Or watch this video.

The point is: normalcy wasn’t discovered, it was simply created by us people. And once made, enthusiastically taken from the world of geometry as a way to explain human anatomy and behavior.

I’m often amazed by the collective human capacity to invent things that didn’t exist before. Unfortunately, though, inventions lose a essential part of their magic when we forget why something was invented in the first place. Normalcy was never invented to make people feel like they aren’t good enough.

It’s almost as if we’re so proud that we’ve created something again, that we then overfeed ourselves on it.

You’re so proud of the strategic plan you’ve written that you lose sight of the purpose, namely reaching a certain goal as effectively as possible. All of a sudden you’re following the plan as if it’s a step by step guide to heaven written by God himself. And the fact that reality is an ever-changing commodity? Oh, well, negligible.

Eisenhower once wisely said:

Plans are nothing, planning is everything.

I believe the same goes for inventing:

Inventions are nothing, the inventing is everything.

The thing is: if you had it in you to come up with an effective strategy once, that probably means you have the skills to do it again. I’ll let you in one a little secret here: the Perpetuum Mobile has been created ages ago. It’s always been there: our ability to invent. All we have to do is to prevent ourselves from stopping the Mobile by clinging onto the inventions and the inventing will continue.

Have a great week,

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